The story of Rudolph the Red-Nosed Reindeer is a cherished Christmas tradition, known and loved by generations. But how many know the tale behind the Rudolph Reindeer Poem and the unlikely journey of its creation? This article delves into the origins of this heartwarming story, exploring the life of its creator, Robert L. May, and the poem’s evolution from a department store promotional piece to a cultural phenomenon.
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The first page of the original Rudolph manuscript. Image courtesy of Rauner Special Collections Library/Dartmouth College.
From Department Store to Christmas Icon
In 1939, during the waning years of the Great Depression, Montgomery Ward in Chicago sought a unique Christmas promotion. They commissioned Robert L. May, a copywriter for the store, to craft a children’s book. May, known for his wit with limericks and parodies, felt like an underdog himself, far from achieving his literary aspirations. He poured his own feelings of inadequacy into the story of a misfit reindeer, Rudolph, whose unusual attribute became his greatest strength.
Robert May considered several names before choosing Rudolph. Image courtesy of Rauner Special Collections Library/Dartmouth College.
Initially, May’s superiors were skeptical. They questioned the story’s appeal, unsure if a red-nosed reindeer would resonate with children. However, May, with the support of a colleague in the art department, persevered. Tragically, during the project’s development, May’s wife succumbed to cancer, leaving him a widower and single father. Despite his grief, he continued working on Rudolph, finding solace and purpose in the story.
Rudolph’s Rise to Fame
The Rudolph reindeer poem, presented as a beautifully illustrated children’s book, became an instant success. Montgomery Ward distributed over two million copies that year. Despite the book’s popularity, May remained burdened by debt from his wife’s medical bills. Years later, in a surprising twist of fate, Montgomery Ward’s CEO granted May the full rights to Rudolph.
A map showing the distribution of the Rudolph book across the US. Image courtesy of Rauner Special Collections Library/Dartmouth College.
This act of generosity transformed May’s life. He enlisted his brother-in-law, a budding songwriter, to adapt the Rudolph story into a song. The song, performed by Gene Autry, became a phenomenal hit, selling over 25 million copies and solidifying Rudolph’s place in Christmas lore. The song’s success further propelled the story into the mainstream, culminating in the beloved Rankin/Bass stop-motion animated film.
A Legacy of Hope and Acceptance
The Rudolph reindeer poem is more than a simple children’s story. It’s a testament to the power of perseverance, acceptance, and believing in oneself. Rudolph, initially ostracized for his difference, ultimately becomes a hero. His shining nose, once a source of shame, guides Santa’s sleigh and saves Christmas. The story resonates with readers of all ages, reminding us that our perceived flaws can become our greatest strengths.
The original Rudolph manuscript, preserved at the Dartmouth Rauner Special Collections Library, offers a glimpse into the creative process behind this enduring Christmas classic. Robert L. May’s legacy lives on, not only through the story of Rudolph but also through the message of hope and resilience it embodies.
A page from the original Rudolph manuscript. Image courtesy of Rauner Special Collections Library/Dartmouth College.
The story of Rudolph reminds us that what makes us different can also make us special. It’s a message that continues to inspire and uplift during the Christmas season and beyond.